Related policies: This Policy should be read alongside our [Cookie Policy], [Safeguarding & Online Safety Policy], and [GDPR Compliance Policy] and [Cyber Security Policy]. Where those policies address a topic in more detail, we reference them below rather than repeat them here — this keeps a single source of truth for each subject.
Thoughtful Insight (“Thoughtful Insight”, “we”, “our”, “us” — see Section 3) respects your privacy and is committed to protecting your Personal Data. This Policy explains how we collect, use, disclose, store and protect Personal Data when you:
visit our Websites (as defined below);
register to use any of the Thoughtful Insight services, including our online learning/training platform (the “Services”);
attend or register to attend sponsored events or other events at which Thoughtful Insight participates (“Attendees”);
are identified through data we gather from external third parties, from publicly available information, or from other Thoughtful Insight Group companies as part of our lead generation programme; or
supply goods or services to Thoughtful Insight.
Thoughtful Insight’s Services are used both by employees enrolled through workplace accounts and by individual learners, including people facing personal or workplace challenges. This Policy applies to both groups equally; where something applies only to one, we say so.
| Term | Meaning |
|---|---|
| “Thoughtful Insight” | Thoughtful Insight and its group companies, as will “we”, “our” and “us” (see Section 3). |
| “You” | The person, firm, business, representative or organisation reading this notice. |
| “Websites” / “Platform” | kallidus.com, our online learning/training platform, and other websites that Thoughtful Insight and its affiliates operate that link to this Policy. |
| “Services” | Any Thoughtful Insight product, course, platform or service made available to registered users. |
| “Attendees” | Individuals who attend or register to attend sponsored events at which Thoughtful Insight participates. |
| “Personal Data” | Any information relating to an identified or identifiable natural person. |
| “Aggregated Data” | Statistical or demographic data derived from Personal Data that does not, on its own, identify you. |
Thoughtful Insight refers to Thoughtful Insight and its group companies operating under this Policy. Details of the specific entity acting as data controller, and its registered address, are set out in Section 17 (Contact Us).
We do not knowingly collect Special Category Data (health, disability, religious belief, etc.) as part of standard course enrolment. If you choose to disclose such information yourself — for example, in a forum post, assignment, or a wellbeing-related course activity — it is handled under the stricter safeguards in Section 12 and our Safeguarding & Online Safety Policy, not under standard marketing or analytics processing.
We use your Personal Data to:
register and manage your account, including employer/organisation-linked accounts;
provide, manage and administer the courses and Services you’re enrolled in;
track course progress and issue completion records or certificates;
process orders and payments;
manage our relationship with you, including policy or Service change notices;
run competitions, promotions or surveys;
administer and protect our business, Websites and Platform (troubleshooting, testing, support, hosting, security monitoring);
deliver relevant content/advertising and measure effectiveness;
improve Websites, Services, marketing and learner experience through analytics;
make relevant course or product suggestions;
manage events and communicate with Attendees;
identify and respond to safeguarding concerns, in line with our Safeguarding & Online Safety Policy; and
comply with legal or regulatory obligations.
We rely on Consent, Contract necessity, Legitimate interests, and Legal obligation, as applicable under UK GDPR/EU GDPR. Where we process information arising from a safeguarding concern (for example, a disclosure in a course forum), our legal basis is typically legal obligation or vital interests, reflecting the protective purpose rather than a commercial one — see Section 12.
Our Websites and Platform use cookies and similar technologies. Full details — what cookies we use, why, their retention periods, third parties involved, and how to manage your preferences — are set out in our Cookie Policy, which forms part of your agreement with us alongside this Privacy Policy.
We may share data with: other Thoughtful Insight Group companies; service providers supporting the Platform — including Learning Management System (LMS) infrastructure, video/content hosting, and payment processors (see also Cookie Policy Section 4 for the same categories in a cookie context); professional advisers; regulators/authorities; event co-organisers/sponsors; your enrolling organisation, where relevant (Learning Data only, per Section 4); and parties involved in a business sale, transfer or merger. Third parties must protect your data and use it only per our instructions.
Where Personal Data is transferred outside the UK/EEA, we use appropriate safeguards (e.g. UK/EU-approved standard contractual clauses) or rely on adequacy decisions.
Safeguarding disclosures are handled differently from routine data. If you disclose something in a course, forum, or message that raises a safeguarding concern (for example, about your own or someone else’s safety), that information is handled under our Safeguarding & Online Safety Policy, not as routine Profile or Usage Data. This means:
it may be reviewed by our Designated Safeguarding Lead, not general support staff;
it may be shared with external authorities where there is a risk of serious harm, even without your consent, as permitted by law; and
the reporting route is different — safeguarding concerns go through the Platform’s “Report” feature or safeguarding@thoughtfulinsight.uk not our standard data-request contact.
A personal data breach (e.g. unauthorised access to our systems) is separate again, and is handled under our internal Data Breach procedure with notification to you and the ICO within legal timeframes where required.
· Principle — we retain Personal Data only as long as necessary for the purpose collected, or as required by law.
· Category-specific periods — account and transaction records: duration of relationship plus statutory limitation period; Learning Data (progress, certificates): typically retained for the certificate’s validity period plus a defined period for audit purposes; marketing consents: reviewed periodically. Cookie-specific retention periods are set out in our Cookie Policy and are not repeated here.
· Safeguarding records are retained separately, and typically for longer, in line with statutory safeguarding record-keeping requirements — see our Safeguarding & Online Safety Policy.
· A detailed, internal Data Retention Schedule sets out exact periods per data category; this Policy states the principles that schedule follows.
You have the right to: access, correct, erase, object to, or restrict processing of your Personal Data; request portability; withdraw consent; and complain to a supervisory authority (in the UK, the ICO).
We aim to respond within one month. Requests are normally free unless clearly unfounded, repetitive or excessive. We may ask for ID verification first.
Note on Learning Data in organisation-linked accounts: if you were enrolled through an employer, some requests (e.g. erasure of a completion record your employer relies on) may need to be coordinated with that organisation, as they may also hold a copy or have a legitimate interest in it.
Marketing is sent only where you’ve requested it, purchased Services and not opted out, or consented in another context (e.g. an event). Opt out anytime via unsubscribe links, account settings, or by contacting us.
· Data minimisation — only collect what’s necessary.
· Privacy by design — new courses/features assessed for privacy risk, including DPIAs where appropriate.
· Children’s privacy — our Services are aimed at employees and adult learners; where any course activity is designed for or accessible to under-18s, additional safeguards from our Safeguarding & Online Safety Policy apply.
· Vulnerable users — where our Services are used by people facing personal, health or other challenges, our Safeguarding & Online Safety Policy sets out additional conduct standards, moderation, and reporting routes designed for that context.
· Third-party links — we’re not responsible for external sites’ privacy practices.
· Cyber security — our approach to technical security controls, incident detection and response are set out fully in our Cyber Security Policy
Reviewed regularly; material changes posted on our Websites with an updated “last updated” date, plus additional notice (e.g. email) where appropriate. Related policies (Cookie, Safeguarding, GDPR, Cyber Security) are reviewed and versioned independently — checking each policy’s own “last updated” date will tell you if it, specifically, has changed.
Thoughtful Insight info@thoughtfulinsight.uk Email: privacy@thoughtfulinsight.uk Telephone: 44
Use the right channel:
Data privacy questions or rights requests → privacy@thoughtfulinsight.uk
Safeguarding concerns → safeguarding@thoughtfulinsight.uk or the Platform’s “Report” feature
Suspected data breach or security incident → security@thoughtfulinsight.uk You may also complain to the ICO (www.ico.org.uk) — we’d appreciate the chance to resolve concerns directly first.
1.1 Who Are We?
We are Thoughtful Insight trading as Thoughtful Insight. You should address any enquiries about our use of your personal data to our Data Protection Officer (DPO) by email at thoughtfulinsight.uk.
1.2 How to Use This Privacy Policy
Please read this Privacy Policy carefully as it sets out how Thoughtful Insight collects and uses personal information about you, according to the General Data Protection Regulations (GDPR) and is regularly reviewed. This privacy notice was last updated on 01 March 2025. Please check these pages from time to time to ensure you are aware of any updates that we may make, and that will take effect as soon as they are made.
1.3 What this notice covers
This policy covers the personal information we may hold about you, however we obtain it. We collect information at different points during our relationship with you. For example, when you browse our website, sign up to receive marketing, make a booking for one of our activities or sign a disclaimer at the site where you participate in any activity. This privacy notice does not cover the links within this site to other websites and we encourage you to read the privacy statements on other websites you visit.
1.4 What is meant by ‘personal data’?
Personal data means any information relating to an individual which can identify them, directly or indirectly. It includes a wide range of identifying information such as name, email address, postal address, mobile number, location and genetic data, social identity, IP address and so on.
This privacy notice tells you what to expect when Thoughtful Insight collects your personal information. We will tell you what information we collect, why we use it, how long we will keep it and who we share it with. The notice applies to information we collect about you when you engage with us, including in any of the following ways:
When you use our online channels
When you respond to or ask for marketing
When you visit a Thoughtful Insight site
When you contact Thoughtful Insight for other reasons
Thoughtful Insight has a website and several social media channels that you can visit and engage with, including Facebook, Twitter, Instagram, YouTube and Google. Through our website you can find out about all the different Thoughtful Insight adventures, sites and facilities. The scenarios below explain how we collect and use your data when you use our online channels in these ways.
Browse our website
What information do we collect?
We collect information about your computer such as browser, network location, type of connection and device, IP address. This is done using cookies.
Why and how do we use it?
The type of information gathered is to determine how the website is working and enable us to improve its information and functionality to continuously improve the user experience. We sometimes use the information to display a Thoughtful Insight advert to you whilst you are visiting other websites that offer this service. We also analyse the data collected in an anonymised way; looking at the overall usage and trends through reporting and analysis.
Where do we look after it?
We keep the information on servers operated by our hosting provider.
Who do we share it with?
This data is for our own use and we do not share it further.
How long do we keep it for?
Most of the data is collected as part of our analytics service and we have agreed with our provider to keep the data on an ongoing basis. In addition, each cookie type retains information for a different length of time.
Engage with our social media channels
What information do we collect?
We collect information about your engagement with Thoughtful Insight on our social media sites, such as Facebook, Twitter, Instagram, Trustpilot, YouTube and Google.
Why and how do we use it?
When you respond to one of our adverts or posts by clicking a link that takes you to our website, we track that activity from a special cookie or tag that the social media platform uses and reports to our analytics tool. We collect this information to help us understand the success of our advertising, the type of content and information you like, and other social activity. We analyse the data collected in an anonymised way; looking at overall usage and trends.
Where do we look after it?
We keep the information on servers operated by our hosting provider.
Who do we share it with?
The analytics data is for our own use and we do not share it further.
How long do we keep it for?
Most of the data is collected as part of our analytics service and we have agreed with our provider to keep the data on an ongoing basis. See our Cookie Policy for more information.
We offer an online service so that you can communicate directly and quickly with a member of our call centre through the website. The conversation transcripts stay for 30 days in our webchat partner’s server and are kept for issue resolution and training purposes.
What information do we collect?
When you request a quote from us using a web form, or by phone, you give us your name, email and phone number as part of your enquiry.
Why and how do we use it?
We will use this information, combined with the other information you gave us (company, activity and site of interest) to put together an adventure that we think will suit your needs and to provide you with the quote.
Where do we look after it?
Your information will be stored in our bookings system and customer database, operated by our hosting providers.
Who do we share it with?
The analytics data is for our own use and we do not share it further.
How long do we keep it for?
We will keep your data for five years following our last communication with you, after which your details will be deleted from our systems.
When you buy a gift voucher, you will follow the same online purchase process as in the ‘Make a Booking’ section.
You can make a booking for any of our Thoughtful Insight adventures on our website, by contacting our call centre, or when you arrive at a Thoughtful Insight site. Before you can take part in your programme, you will need to sign a disclaimer. Sometimes we may ask your permission to take photos and video footage of you experiencing your adventure for use in our marketing. If you are involved in an accident or incident, we have a process that we need you to follow.
What information do we collect?
When you make a booking with us, online, by phone, or on site, we require certain personal information to deal with your booking: name, email, phone number, postal address, and payment details. Additional info may be required if you have special needs.
Why and how do we use it?
The information we request is required to finalise your booking and ensure we can provide your activity. Additional information helps us comply under equality legislation and provide any extra assistance needed.
Where do we look after it?
We keep your information in our booking system and customer databases, operated by our hosting providers.
Who do we share it with?
We share certain details with companies under contract to process your payment and fulfil your booking, such as our payment partner. After your adventure, we share your email with Trust Pilot to invite you to review your experience.
How long do we keep it for?
We keep your details for a minimum of five years after your adventure.