This Cookie Policy explains how Thoughtful Insight (“we”, “us”, “our”) uses cookies and similar technologies on our website and online learning/training platform (the “Platform”), and the choices available to you as a user.
A cookie is a small text file that is placed on your computer, tablet, or mobile device when you visit a website or use an online platform.
Cookies are widely used to make websites and platforms work more efficiently, to remember your preferences, and to provide information to the owners of the site.
Cookies may be:
Session cookies — temporary cookies that are deleted automatically once you close your browser.
Persistent cookies — cookies that remain on your device for a set period of time, or until you delete them manually.
First-party cookies — set directly by Thoughtful Insight.
Third-party cookies — set by a service other than Thoughtful Insight (for example, a video hosting provider or analytics tool) that we use within the Platform.
Similar technologies covered by this policy include web beacons, pixels, tags, and local storage objects used for equivalent purposes.
As an online learning and training environment, Thoughtful Insight uses cookies to support both general website functions and platform-specific learning features, including:
| Purpose | Examples of Use on Thoughtful Insight |
|---|---|
| Strictly necessary / essential | Keeping you logged in to your learner account; maintaining your session as you move between course modules; remembering items in a checkout/enrolment process; security and fraud prevention; load balancing. |
| Functionality | Remembering your language, accessibility, or display preferences; remembering your progress within a course or module so you can resume where you left off; remembering cookie consent choices. |
| Performance / Analytics | Understanding how learners navigate the Platform; measuring course completion rates, time-on-task, and drop-off points; identifying technical errors; improving course design and content. |
| Functional embedded content | Enabling video or interactive content (e.g. embedded videos, quizzes, SCORM/xAPI learning modules) provided via third-party learning tools. |
| Marketing / Advertising (where applicable) | Measuring the effectiveness of our communications; showing relevant content on other sites you visit, where you have consented. |
We do not use cookies to collect information revealing sensitive personal data about you (such as health information you may share within wellbeing activities) for advertising purposes.
You have control over how cookies are used when you access Thoughtful Insight.
On-Site Preference Centre
You can view and update your cookie choices at any time via our [Cookie Preference Centre] (link in the site footer, or accessible by clicking “Cookie Settings”).
The cookie banner shown on your first visit allows you to accept all, reject non-essential, or customise cookies by category.
Changes take effect immediately and are remembered for future visits (via a consent-record cookie) until you change them again or clear your browser data.
Note: Strictly necessary cookies cannot be switched off, as the Platform (including login and course progress tracking) will not function correctly without them.
Browser-Level Controls
You can also block or delete cookies directly through your browser settings.
This will apply to all websites, not just Thoughtful Insight, so some sites (including our learning modules) may not function as intended if essential cookies are blocked.
Google Chrome
Settings → Privacy and security → Cookies and other site data
From here you can block third-party cookies, clear existing cookies, or block cookies from specific sites.
Apple Safari
Safari → Settings/Preferences → Privacy
From here you can manage “Prevent cross-site tracking” and choose to block all cookies, or manage/remove stored website data.
Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data
From here you can choose your tracking protection level, clear existing cookies, or manage exceptions per site.
Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies and site data
From here you can block third-party cookies, clear cookies, or allow/block specific sites.
Some cookies on Thoughtful Insight are placed by third parties who provide services embedded within our Platform. These third parties may set their own cookies in accordance with their own privacy and cookie policies, which we encourage you to review.
Categories of third parties may include:
Analytics providers (e.g. website and learning-analytics tools) — to help us understand engagement and improve course content.
Video/content hosting providers — where course videos or interactive content are embedded from external platforms.
Learning Management System (LMS) infrastructure providers — to support secure login, progress tracking, and certification issuance.
Payment processors (where applicable) — to support secure enrolment and payment.
Communication/support tools — such as live chat or helpdesk widgets.
We do not sell cookie data to third parties.
Where third-party cookies are non-essential (e.g. analytics or marketing), they are only set with your consent via the preference centre.
Cookie retention periods vary depending on their purpose:
| Cookie Type | Typical Duration |
|---|---|
| Session cookies (login, in-progress course navigation) | Deleted when you close your browser. |
| Consent/preference cookies | Up to 12 months, or until you change your settings. |
| Functional cookies (course progress, saved preferences) | Up to 12 months, or until course/module completion. |
| Analytics cookies | Typically 30 days to 24 months, depending on provider. |
| Third-party embedded content cookies | Set according to the third party’s own policy — typically 30 days to 2 years. |
We periodically review cookie retention to ensure we do not keep data longer than necessary for the purpose it was collected.
As a training and online learning environment, certain cookies and related technologies help track your learning progress, assessment results, and completion/certification status.
This information is treated in accordance with our Privacy Policy and is used to:
Allow you to resume courses where you left off.
Generate accurate completion records and certificates.
Provide your organisation/administrator (where applicable) with reporting on course completion, if you are enrolled via a workplace or institutional account.
If you access Thoughtful Insight through an employer, school, or other organisation, that organisation’s own policies may also govern how your learning data is used and shared internally.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, legal requirements, or how the Platform operates.
Any changes will be posted on this page with an updated “last updated” date.
We encourage you to review this policy periodically.
If you have questions about this Cookie Policy or how we use cookies on Thoughtful Insight, please contact us at:
This document should be read alongside our Privacy Policy and Terms of Use, and reviewed by legal counsel prior to publication to confirm alignment with applicable data protection law (e.g. UK GDPR/PECR, EU GDPR/ePrivacy Directive, or other relevant regional legislation depending on your user base).
Last Updated: August 2026
1.1 Who Are We?
We are Thoughtful Insight trading as Thoughtful Insight. You should address any enquiries about our use of your personal data to our Data Protection Officer (DPO) by email at thoughtfulinsight.uk.
1.2 How to Use This Privacy Policy
Please read this Privacy Policy carefully as it sets out how Thoughtful Insight collects and uses personal information about you, according to the General Data Protection Regulations (GDPR) and is regularly reviewed. This privacy notice was last updated on 01 March 2025. Please check these pages from time to time to ensure you are aware of any updates that we may make, and that will take effect as soon as they are made.
1.3 What this notice covers
This policy covers the personal information we may hold about you, however we obtain it. We collect information at different points during our relationship with you. For example, when you browse our website, sign up to receive marketing, make a booking for one of our activities or sign a disclaimer at the site where you participate in any activity. This privacy notice does not cover the links within this site to other websites and we encourage you to read the privacy statements on other websites you visit.
1.4 What is meant by ‘personal data’?
Personal data means any information relating to an individual which can identify them, directly or indirectly. It includes a wide range of identifying information such as name, email address, postal address, mobile number, location and genetic data, social identity, IP address and so on.
This privacy notice tells you what to expect when Thoughtful Insight collects your personal information. We will tell you what information we collect, why we use it, how long we will keep it and who we share it with. The notice applies to information we collect about you when you engage with us, including in any of the following ways:
When you use our online channels
When you respond to or ask for marketing
When you visit a Thoughtful Insight site
When you contact Thoughtful Insight for other reasons
Thoughtful Insight has a website and several social media channels that you can visit and engage with, including Facebook, Twitter, Instagram, YouTube and Google. Through our website you can find out about all the different Thoughtful Insight adventures, sites and facilities. The scenarios below explain how we collect and use your data when you use our online channels in these ways.
Browse our website
What information do we collect?
We collect information about your computer such as browser, network location, type of connection and device, IP address. This is done using cookies.
Why and how do we use it?
The type of information gathered is to determine how the website is working and enable us to improve its information and functionality to continuously improve the user experience. We sometimes use the information to display a Thoughtful Insight advert to you whilst you are visiting other websites that offer this service. We also analyse the data collected in an anonymised way; looking at the overall usage and trends through reporting and analysis.
Where do we look after it?
We keep the information on servers operated by our hosting provider.
Who do we share it with?
This data is for our own use and we do not share it further.
How long do we keep it for?
Most of the data is collected as part of our analytics service and we have agreed with our provider to keep the data on an ongoing basis. In addition, each cookie type retains information for a different length of time.
Engage with our social media channels
What information do we collect?
We collect information about your engagement with Thoughtful Insight on our social media sites, such as Facebook, Twitter, Instagram, Trustpilot, YouTube and Google.
Why and how do we use it?
When you respond to one of our adverts or posts by clicking a link that takes you to our website, we track that activity from a special cookie or tag that the social media platform uses and reports to our analytics tool. We collect this information to help us understand the success of our advertising, the type of content and information you like, and other social activity. We analyse the data collected in an anonymised way; looking at overall usage and trends.
Where do we look after it?
We keep the information on servers operated by our hosting provider.
Who do we share it with?
The analytics data is for our own use and we do not share it further.
How long do we keep it for?
Most of the data is collected as part of our analytics service and we have agreed with our provider to keep the data on an ongoing basis. See our Cookie Policy for more information.
We offer an online service so that you can communicate directly and quickly with a member of our call centre through the website. The conversation transcripts stay for 30 days in our webchat partner’s server and are kept for issue resolution and training purposes.
What information do we collect?
When you request a quote from us using a web form, or by phone, you give us your name, email and phone number as part of your enquiry.
Why and how do we use it?
We will use this information, combined with the other information you gave us (company, activity and site of interest) to put together an adventure that we think will suit your needs and to provide you with the quote.
Where do we look after it?
Your information will be stored in our bookings system and customer database, operated by our hosting providers.
Who do we share it with?
The analytics data is for our own use and we do not share it further.
How long do we keep it for?
We will keep your data for five years following our last communication with you, after which your details will be deleted from our systems.
When you buy a gift voucher, you will follow the same online purchase process as in the ‘Make a Booking’ section.
You can make a booking for any of our Thoughtful Insight adventures on our website, by contacting our call centre, or when you arrive at a Thoughtful Insight site. Before you can take part in your programme, you will need to sign a disclaimer. Sometimes we may ask your permission to take photos and video footage of you experiencing your adventure for use in our marketing. If you are involved in an accident or incident, we have a process that we need you to follow.
What information do we collect?
When you make a booking with us, online, by phone, or on site, we require certain personal information to deal with your booking: name, email, phone number, postal address, and payment details. Additional info may be required if you have special needs.
Why and how do we use it?
The information we request is required to finalise your booking and ensure we can provide your activity. Additional information helps us comply under equality legislation and provide any extra assistance needed.
Where do we look after it?
We keep your information in our booking system and customer databases, operated by our hosting providers.
Who do we share it with?
We share certain details with companies under contract to process your payment and fulfil your booking, such as our payment partner. After your adventure, we share your email with Trust Pilot to invite you to review your experience.
How long do we keep it for?
We keep your details for a minimum of five years after your adventure.
